Brand Portfolio — For Partners

We build brands
people actually
reach for.

Picky Panda is a Singapore wellness food company — building and distributing better-for-you brands across major retail and e-commerce platforms. We're picky about what we carry, so your customers don't have to be.

See our brands → Distribution reach

At a glance

Active retail & e-commerce platforms

Singapore HQ, South-East Asia focus

Curated brands in portfolio

Refined carbs across our flagship products

Live channels

Redmart Shopee Lazada Physical Retail Group Buy

Keto-friendly ✦ High-protein ✦ Clean ingredients ✦ Singapore-born ✦ Better-for-you snacking ✦ Redmart · Lazada · Shopee ✦ Wellness food built to last ✦ Keto-friendly ✦ High-protein ✦ Clean ingredients ✦ Singapore-born ✦ Better-for-you snacking ✦ Redmart · Lazada · Shopee ✦ Wellness food built to last ✦

Brand Portfolio

Two brands.
One standard.

Every product in our portfolio is picky-tested — nutritionally sound, commercially proven, and built for the modern Singapore consumer.

In-house · Flagship 🍜

Lalynn

Singapore's keto egg white noodle. Recreate hawker favourites — laksa, mee siam, char kway teow — with none of the carb crash. High protein, low carb, and genuinely delicious.

Keto-certified ~2g net carbs High protein Egg white based Hawker-ready

View Lalynn →

Distributed · Import 🍎

Melinda

Italy's most trusted apple brand — PDO-certified, grown in the Trentino Alps since 1989. Their apple chips and snacks are 100% natural, preservative-free, and produced using low-temperature dehydration that preserves every nutritional benefit of the fruit.

PDO Certified 100% Natural No preservatives No added sugar Italian heritage

View Melinda →

Why Picky Panda

We don't just distribute.
We build.

Our partners get more than shelf space — they get a team that understands brand, category, and the Singapore consumer deeply.

🎯

Category focus

We operate exclusively in wellness and better-for-you food — keto, high-protein, clean-label. No distractions, deep category expertise.

🛒

Multi-channel presence

Active listings across Redmart, Lazada, Shopee, physical retail, and community group buys. We meet customers wherever they shop.

📣

Brand-first mindset

We invest in content, influencer, and community marketing for every brand we carry — not just logistics. Your brand grows with ours.

🌱

Conscious curation

Our own Lalynn brand proves we live the values we sell. We only partner brands whose ingredient standards we'd stake our name on.

🤝

Partnership, not just sales

We work closely with brand owners — sharing data, market feedback, and marketing strategy to accelerate growth in Singapore and SEA.

🇸🇬

Local market depth

Built in Singapore, for Singapore. We understand hawker culture, local taste preferences, and how to position imported wellness brands compellingly.

Distribution

Everywhere your
customers shop.

We run active, optimised storefronts across Singapore's biggest retail and e-commerce platforms — with real marketing support behind each one.

"When you eat better, you live better. And when you're a little picky — you make better choices."

— Picky Panda Brand Promise

Active channels

🟢

Redmart

Online grocery

🟠

Shopee

E-commerce marketplace

🔵

Lazada

E-commerce marketplace

🏪

Physical Retail

In-store presence

👥

Group Buy

Community-driven sales

📦

Direct / DTC

Brand-owned channels

We build brandspeople actuallyreach for.

Two brands.One standard.

We don't just distribute.We build.

Everywhere yourcustomers shop.

We build brands
people actually
reach for.

Two brands.
One standard.

We don't just distribute.
We build.

Everywhere your
customers shop.